Professional Bio
Career Journey
Throughout my career, I have had the opportunity to work with organizations that were leaders in their fields, often at moments when they were navigating significant transition. I found early on that the work I enjoyed most was helping organizations move forward during these inflection points, applying data, technology, and systems thinking to support new strategic directions.
Over time, this work became less about any single industry or technology and more about helping organizations translate strategy into durable capabilities. Designing systems, aligning stakeholders, building technology solutions, and guiding change has been a consistent thread across my professional journey.
In parallel with my professional career, I have been deeply involved in mentoring young people and supporting youth-focused initiatives. I brought these two strands together by founding Career Labs USA, a nonprofit focused on career pathways, and by building School Voices 360, an automated platform designed to support continuous improvement in K–12 education. These efforts were shaped by the realities of the COVID-19 pandemic. I was able to help by providing an online feedback and improvement platform and online/in-school career mentorship.
Today, I continue to focus on my professional work as a data and technology leader while sustaining a commitment to education and youth development through targeted initiatives that reflect the same principles of thoughtful design, execution, and improvement.
Career Highlights
Corporate Leadership Highlights
Evite - #1 online invitation service
Led the Data Science and Data Warehouse functions through technology and business model transformation
Telescope, Inc. – #1 participation media company
Led Customer Activation, Data Analytics, and Vote Counting for the leading provider of interactive, cross-screen participation engagements
ARAMARK Uniform Services – Fortune 500 company
Led Data Analytics, Customer Activation, and Marketing Technology Development for a national network of districts and local sites
BizRate.com – #1 customer ratings and shopping search company
Led digital customer outreach and onsite shopper tools reaching shoppers across every major online retailer
Consulting Highlights
Westfield Corporation (via Accretive Solutions)
Designed a cross-border (US/UK) data and technology architecture and prototype to integrate data systems across international operations
MyPropertyOffice.com
Acting CTO for a SaaS startup, designing system architecture and leading offshore/onshore engineering team to build and deliver the MVP platform
Quigley-Simpson Ad Agency
Engaged to address unmet client demand for data science and analytics; recruited into Director and then VP role to build out those capabilities
Alta Public Schools
Engaged to create a strategic data and technology roadmap for the school system; retained as fractional leader to drive implementation
Innovation Highlights
Vote Counting & Customer Activation
Re-engineered the vote counting system used for nearly all U.S. TV voting shows into a cross-channel customer activation platform, including American Idol and America’s Got Talent, and more - at Telescope, Inc.
ML-Based Personalization & Recommendations
Built a feedback and recommendation system (ePersonalities) delivering personalized content to shoppers from all major online stores - at BizRate.com
Data-Driven Continuous Improvement
Built data and feedback systems used to manage and improve all direct-to-customer outreach programs - at Toyota Motor Sales USA
TV-to-Web Attribution Modeling
Built a TV-to-Web attribution modeling tool mapping TV ad buys to online performance metrics - for Quigley-Simpson DRTV ad agency
Education Highlights
Alta Public Schools
Guided Data, Technology, and Organizational Transformation for schools in Southeast Los Angeles, including current-state/future-state roadmap, strategic planning facilitation, classroom technologies, dashboards, websites, voice-of-the-school surveys, and change management
School Voices 360
Developed and deployed an online platform for continuous school feedback, participation, and improvement
Career Labs USA
Co-created a nonprofit career pathways organization, including developing the programs, curriculum, and distance learning courses